What it asks
Twelve questions, generated for your market and location, across the ways buyers actually ask: finding options, comparing, price, a specific need, trust and reviews, near me, and "is it any good". Plus one mirror question, "What do you know about you?", which powers the claims audit.
Which assistant
The free scan asks ChatGPT only, on a lighter model with web search on. That keeps the scan free for us to run while still measuring the assistant most consumers use. Paid checks use the full ChatGPT model and, on Pro and Agency, Gemini, Perplexity and Claude too.
What you get
The full report: score, mirror moment with wrong and missing facts, the question grid, competitors and the reasons they get credit, the sources cited, the technical audit with the readiness score, the ranked task list, and three drafts (llms.txt, structured data and a FAQ block).
Limits
One free scan per visitor. Re-opening your report never spends it, and a report for the same website within 24 hours is served from the earlier scan. If you need to scan again, save the report to an account or start a plan.
Name-only scans
If you type a business name instead of a website, we scan by name. The technical audit and site-based checks are skipped, since there is no site to read, but the questions, competitors and sources still work.